Ruby Woo Lipstick by MAC (£12.50- the joys of UK pricing means it has gone up again)
(the other swatches weren't very good and did not represent the colour well.)
I bought this lipstick a few years ago and if I'm honest, I wasn't very impressed. However, I have been wearing it quite a lot recently and I now really like it and can't imagine NOT having it. I suspect that the problem was the texture which, if my memory is correct, is described as Retro Matte (on its box- the site now calls it matte). I found that it was quite dry and difficult to wear, in order to combat that I would try to wear it with lip balm which would inevitably cause it to feather. I think the problem was that I wasn't 'old enough' to pull it off in the sense that it could look a little bit harsh on a 20 year old but an extra few years made a difference (that's not to say that others can't pull it off at that age or even younger), as has the way I now apply it.
The colour is a bright bluish red and would suit most colourings and is quite similar to Russian Red. Ruby Woo has just this year made it into the Instyle Hall of Fame (has been voted best in its category for 3 consecutive years) and reasons cited included the whitening effect the blue tones have on teeth and that it does not feather. I agree with these points (the problem I had with feathering was due to the lip balm being applied just before and not blotted) and I have found that the colour is quite dense and long lasting. This is not a forgiving lipstick if you have very dry, unexfoliated lips.
I mentioned application earlier; basically I have found that it is easier to apply lip balm just after applying foundation and powder, blotting it before applying prep and prime, lipliner (MAC's Cherry goes well), filling the lips in with a brush, blotting lightly, re-applying it and going round the outside with concealer.